The strapline of the Marathon Des Sables (MDS) is that it is ‘the toughest foot race on the planet’. The Discovery Channel described it as such and the words have stuck. The event has always held a sense of awe for me when thinking about the challenge of racing six marathons in six days across…
Author: Dr Peter McManners
Dr Peter McManners is a Visiting Fellow of Henley Business School, and member of International Business & Strategy. He teaches strategy and scenario analysis. His specialist research interest is into the economics of sustainability and the strategic implications for business, government and society.
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